‘This is palliative care’ end of life care campaign

‘This is palliative care’ is a new public health campaign to raise awareness and improve understanding of palliative care in Western Australia.

The campaign challenges the perception that palliative care is only for the final weeks of life and instead shows how engaging in palliative care service early can enhance quality of life.

The campaign works to re-shape the perception of palliative care, removing any hospital beds, tubes or doctor’s appointments, and instead focusing on the possibility palliative care can provide, with idyllic scenes of people continuing to enjoy the activities that they love; baking, walking the dog, gardening and fishing.

The findings of the ‘My Life, My Choice’ report conducted by the Joint Select Committee found many people believe palliative care is for the last few weeks of life, however when accessed early palliative care services can enhance the quality of a person’s life through symptom management, counselling and support to meet cultural obligations.


Increase awareness and improve understanding of end-of-life and palliative care in the Western Australian community and encouraged them to:

  1. LEARN about palliative care and end-of-life decision making, visit HealthyWA.wa.gov.au/palliativecare or call the PCWA Helpline on 1800 573 299.
  2. THINK how palliative care could improve quality of life for you or someone you care about.
  3. TALK to family, carers friends and health professionals about palliative care and the type of care you might want now and into the future.
Key messages
  • Palliative care can improve the quality of life of anyone with a life-limiting condition, their family and carers.
  • Palliative care can involve a wide range of services, including General Practice, nursing physiotherapy, occupational therapy and more.
  • Early access to palliative care services can enable a person to do more of what they love, with the people they love, for longer.
Target audience

September 2022 – December 2022

Campaign materials




Banner: This is palliative care Banner: This is palliative care


GIF - This is palliative care GIF - This is palliative care

Social media – Stories

Social media – Static banners

Banner: This is palliative care - OTs, social workers and sharing family recipes Banner: This is palliative care - Nurse, physios and casting a line out

Banner: This is palliative care - GPs, volunteers and a thriving veggie patch Banner: This is palliative care - psychologists and fresh air

Contact us

The campaign is coordinated by the End of Life Care Program team in conjunction with the Communications Directorate.

Contact us if you need further information or materials in alternative formats.

Email: communications@health.wa.gov.au

Last reviewed: 12-09-2022
Produced by

Communications Directorate